The connected-venue platform

Every seat has a story.

DigitalSeat transforms every seat in a venue into a connected digital experience — stronger fan relationships, richer data, premium sponsorship, unforgettable moments. No app — just a scan.

Every venue has seats.
Every seat has a fan.
Every fan has a story.

DigitalSeat unlocks the digital life of every seat — turning a night in your building into a relationship that lasts.

The phone used to pull fans out of the moment. Now it is the show — and the show happens in your building.

No app. Just scan.

  1. Smartphone lying beside a DigitalSeat QR code tag mounted on a stadium seat
    1

    Scan the code

    Fans scan the QR on their armrest, table tent, or the big screen.

  2. Fan-view experience open in the phone browser showing the team roster, live score, and a sponsor offer
    2

    Tap in

    The experience opens instantly in the browser. Nothing to download, nothing to install.

  3. Fan holding up a phone with live game stats inside a packed basketball arena
    3

    Join the show

    Their phone becomes part of the light show, the game, and the conversation.

Engagement that shows up on game day.

  • Utah Jazz
  • Oklahoma City Thunder
  • Cleveland Browns
  • Major League Soccer
  • UFC
  • Vrbo Fiesta Bowl

One platform. Every fan moment.

  • Light Shows

    Every phone becomes a pixel in one stadium-wide show.

    Explore Light Shows
  • Fan Engagement

    Trivia, polls, and enter-to-win that turn downtime into leads.

    Explore Fan Engagement
  • Messaging

    One venue-wide feed for updates, questions, and cheering.

    Explore Messaging
  • Loyalty

    Reward the fans who keep coming back — night after night.

  • Commerce

    Offers and in-seat ordering from the same scan.

  • Sponsorship

    Sellable brand moments across every phone in the building.

  • Analytics

    See engagement by event, section, and sponsor.

  • AI

    Intelligent automation that personalizes every fan's night.

Bright Lights

One goosebumps moment for 20,000 fans.

Turn a full bowl into a single canvas — ripple waves, fireworks, your team's logo, a sponsor's brand — rendered across every phone at once.

For fans

Your screen, the show

Fans hold up their phones and become one pixel in a stadium-wide animation — no app, no setup.

For venue staff

Run it from the booth

Trigger waves, logo reveals, and sponsor takeovers live from the dashboard, timed to the moment.

Fan Engagement

Give every fan a reason to lean in.

Trivia, polls, and enter-to-win that turn downtime into engagement — and engagement into sponsor value.

For fans

Play from your seat

Answer trivia, vote in polls, and enter to win — all in the browser, between every play.

For venue staff

Build it in minutes

Spin up trivia, polls, and sweepstakes from the dashboard and push them live to the bowl.

Two phones showing the fan experience: sponsored team trivia with a scratch-and-win game, and a fan survey with incident reporting

Messaging

The whole stadium, on the same page.

A venue-wide feed for questions, answers, and cheering — community at the scale of the building, not a 1:1 inbox.

For fans

Ask, answer, cheer

Get real answers about parking, food, and the game — and celebrate together in one feed.

For venue staff

Broadcast and moderate

Post updates, answer the room, and keep the feed clean from one place.

Fan checking the DigitalSeat experience on their phone from the stadium stands

What the platform earns you

  • Deeper engagement

    Fans who play, vote, and light up the bowl stay in their seats and come back.

  • New sponsorship dollars

    Logo takeovers, sponsored trivia, and offers turn moments into revenue.

  • First-party fan data

    Learn who's in the building — opt-in, no app required.

  • A safer venue

    Discreet incident reporting gets the right staff to the right seat, fast.

Proof from a packed house.

Baylor University and Whataburger Scan-To-Win case study results

Case study

Baylor University × Whataburger

A Scan-To-Win sponsor campaign drove fans to compete section-by-section using the jumbotron to win a free Whataburger.

Oklahoma City Thunder DigitalSeat case study results

Case study

Oklahoma City Thunder

In-seat ordering, sponsor offers, lead capture, and SMS updates across a full NBA season — new revenue and new experiences inside the arena.

Vrbo Fiesta Bowl DigitalSeat case study results

Case study

Vrbo Fiesta Bowl

A rebuilt platform with jumbotron promotions and in-seat collateral grew sponsor and fan engagement year over year.

Digital Seat helped us easily create unique and engaging activations to help our partners connect with fans in a way we did not have before.
Manager of Partnership Services, Learfield — University of Washington
Digital Seat has made activation easy, flawless, and the results proved positive ROI all around.
Director of Corporate Partnerships, Fiesta Bowl

Questions venues ask.

Does it need an app?
No. It runs in the browser from a QR code. Nothing to download.
Is it a lift to deploy?
Codes go on armrests, table tents, and screens. Most venues are live in days, not months.
Will it overload our wifi?
It's mobile-first and lightweight — it runs on the connection fans already have.
Will fans actually use it?
They already do: 47% season-average engagement at Baylor. Full cost and ROI live on the venues page.

See Bright Lights in your venue.

Book a 15-minute demo and we'll show you the show — mapped to your bowl.

Book a 15-min demo

Not ready? Get the highlights.