Imagine Dragons Mercury World Tour

Imagine Dragons is a world-renowned rock band known for their electrifying music and dynamic performances. Their latest tour, the Mercury World Tour, has been one of the most anticipated events for music fans all around the world. As a part of their efforts to connect with their fans, Imagine Dragons has teamed up with RedPeg Marketing and Digital Seat, a cutting-edge fan engagement platform, to offer VIP fans an unprecedented level of access and engagement during the tour.


The Digital Seat platform has been customized to cater to the unique needs of the Mercury World Tour. VIP ticket holders received pre-show access to event updates and experiences via lock-screen notifications on their phone, including parking notifications, merchandise pick-up information, seating location, and early entry times. By providing such vital information through the platform, Imagine Dragons ensures that their VIP fans have a seamless and hassle-free experience during the tour.


One of the key features of the Digital Seat platform is its ability to give fans unique content based on their ticketing package tier, seat location or access level. Fans were provided the experience that suited their needs when it came to show alerts, games and more.


The platform also boasted an impressive 47% mobile wallet add rate, indicating that fans were keen to use this feature. In addition, the VIP platform engagement rate was an impressive 37%, suggesting that fans were actively using the platform to engage with Imagine Dragons content and each other.


The Digital Seat platform also featured a range of modules that kept fans engaged and excited throughout the tour. One of the most popular modules was the VIP Alerts Mobile Wallet, which kept fans up-to-date with the latest news and updates. Fans could also play a custom Jump-Up game featuring Dan Reynolds, the band’s lead singer, which gave them a chance to win official Imagine Dragons merchandise.  This custom digital offering paired nicely with the VIP Lounge’s abundance of physical games for fans to play. 


Other features included a custom AR filter, which allowed fans to share their experiences on social media, and a Spotify playlist to stream the band’s latest album. The platform also had a feedback module, which enabled fans to share their thoughts and opinions, helping the VIP activation team to continuously improve their program’s performance.


The Imagine Dragons Mercury World Tour was an enormous success, and the Digital Seat platform played a significant role in this achievement. By offering their VIP fans an unprecedented level of access and engagement, the band has strengthened their relationship with their fans, ensuring that they continue to be one of the most popular and beloved bands in the world. The Digital Seat platform has demonstrated its power as a tool for fan engagement and will undoubtedly play a significant role in shaping the future of live events.

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