2022 Vrbo Fiesta Bowl

The 2022 Vrbo Fiesta Bowl, held on December 31st, 2022, was a huge success both on and off the field. One of the key contributors to the success of the event was the Digital Seat QR-Code platform, which was used to enhance fan engagement and generate leads for the Vrbo Fiesta Bowl and its sponsors.


The QR codes were present and promoted on the jumbotron and on in-seat collateral, allowing fans to easily access the platform on their mobile devices. The results were impressive, with 67,000 fan module engagements, up 22% from the previous year. In addition, the platform generated 6,060 leads, a significant 287% increase from the prior year. The platform had 20,768 loads, concluding in a 32.3% platform load rate.


The Vrbo Fiesta Bowl platform included several modules to engage fans and offer unique experiences. Fans could access Live Scores, Team Rosters, a digital program, and  2 Enter-To-Win opportunities for a seat upgrade sponsored by SeatGeek or a unique getaway opportunity sponsored by Experience Scottsdale. Additionally, fans had a chance to win a custom Timmy Ham football helmet painting and participate in a 50/50 raffle. The platform also offerened an AR filter allowing fans to wear their favorite team’s helmet, which added a nice social integration to the game.

To learn more about the opportunities for your bowl game, contact Digital Seat Media below.


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