Whataburger Scan-For-Savings Campaign
Baylor University × Whataburger
A Scan-To-Win sponsor campaign drove fans to compete section-by-section using the jumbotron to win a free Whataburger.
Baylor University × Whataburger campaign
Results at a glance
The goal
Baylor University wanted to promote a major sponsor, Whataburger, by giving fans an engaging opportunity to win a free Whataburger.
The solution
Using the DigitalSeat platform, Baylor created a "Scan-To-Win" opportunity, prompting three sections to compete in voting on the jumbotron to win a free Whataburger.
The results
- Introduce unique ways to engage using the jumbotron
- Enhance engagement by creating fan competitions
- An easy way to gain potential customers
- Increase purchases at retail locations
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