2022 Fiesta Bowl Game Campaign
Vrbo Fiesta Bowl
A rebuilt platform with jumbotron promotions and in-seat collateral grew sponsor and fan engagement year over year.
Vrbo Fiesta Bowl campaign
Results at a glance
The goal
In year two of the partnership, drive year-over-year growth in the key metrics of fan and sponsor engagement.
The solution
Designed a new and improved platform for the Vrbo Fiesta Bowl and promoted sponsors through jumbotron promotionals and in-seat collateral.
The results
- Module engagements up 22% from last year (55,000 the prior year)
- Lead generation up 286% from last year (1,567 the prior year)
- 20,768 platform scans
- Grew overall presence in bowl games from 2 to 4
In their words
“Digital Seat has made activation easy, flawless, and the results proved positive ROI all around.”
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