Overall NBA Season Marketing Campaign
Oklahoma City Thunder
In-seat ordering, sponsor offers, lead capture, and SMS updates across a full NBA season — new revenue and new experiences inside the arena.
Oklahoma City Thunder campaign
Results at a glance
The goal
Oklahoma City Thunder wanted to increase lead generation and total revenue while giving fans new experiences within the arena.
The solution
DigitalSeat provided a platform to enhance the fan experience with in-seat ordering, sponsor offer opportunities, lead generation, and SMS notifications to keep fans updated.
The results
- Increase concession revenue using the in-seat ordering module
- Easily generate leads and support sponsors
- Reach fans out of venue with an SMS subscription module (89% average opt-in rate)
- Multiple touchpoints increase opportunity (250K+ fan touchpoints)
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